You cannot deny that, little by little, QR codes are pervading our everyday experience. Museums and commercial boards are more and more using them to hide a URL pointing to some online resource.
According to the MHG marketing agency, the awareness and the use of QR codes in the world are growing very fast:
The survey results found that 65% of smartphone users had previously seen a QR code. [...] Of those respondents who had previously seen a QR code, nearly 50% said they had used one.
Even Mashable has recently published a nice infographic by JumpScan in which states that in the second semester of 2010 there’s been a 1200% increase of QR codes scanning:

Anyhow, until yesterday, I had always been thinking that what was missing was a large scale experience, involving the urban environment. I was wrong. The grocery chain Tesco has been doing that in South Korea with the goal of becoming the number 1 in sales in a Country where the second most hard working people in the world live .
The idea is to create virtual stores in places were people are normally spending their everyday life, like subways, placing there displays designed to look like actual stores. The products are showed and smartphones are used to virtually shop. How? Just scanning a QR code to add the items to a virtual cart. After the payment, made with the smartphone itself, the purchase is automatically delivered to the buyer’s door, saving a lot of his precious time.
The results are stunning. People are actually using it and Tesco has become the first online grocery store in South Korea, increasing its online sales by 130%.
Personally, I have to admit that I love to spend some time at the grocery shop and I have never bought any food online. But that is especially because I usually don’t know what I want to buy when I enter one. The idea of placing the product displays brings in the possibility to choose among the available products, providing a more natural (to be tried) experience.
Video: Youtube





